|Maren Ade at the European Parliament. Photo: Matthijs van der Veer|
També podeu llegir l'entrevista traduïda al català aquí.
Maren Ade (Karlsruhe, Germany, 1976) talks with us at Strasbourg with a gracious smile, still not believing the good reception her third film, Toni Erdmann, is having everywhere. Winner of the critic’s prize at Cannes and San Sebastián film festivals, it now has been awarded the LUX Film Prize.
The LUX Prize is a great ambassador for European movies. However, on the other hand, it is a bit sad that we need awards like this to promote our own cinema in order to face the Hollywood invasion in our own countries. Which do you think is the main problem European cinema has to reach audiences?
I think that its biggest issue is to reach a younger audience because of the time they tend to spend nowadays in their laptop. That’s a sad thing, and that’s why I think it’s really important to preserve cinema in its original form: as a place where you can watch a film with other people. Toni Erdmann was really a good example of that, because you could feel a different experience when the cinema was full.
So what would you do the get this young generation back to the movies?
Actually, after the first two weeks Toni Erdmann had been playing at the theatres, I thought it would have been a good idea to make the entrance free or cheaper to people under 25 for the first month. This may had helped young people to rediscover cinema in its original form. When my parents were younger, they went to the cinema every day because they could rely on its program, but this doesn’t exist anymore and cinemas are not those very special places they used to be.